The profile of decision-makers at Ready
Which decision-makers do you meet at Ready ?
Ready is not just another IT trade fair.
It is an event designed to enable you to meet genuinely qualified IT decision-makers.
Here, you won’t be meeting anonymous visitors.
You’ll be engaging with people leading concrete IT projects who are currently making short- and medium-term decisions.
A deliberately selective model
Ready deliberately limits the number of guests to 400 IT decision-makers from French ETIs.
This cap ensures:
- a carefully managed balance between supply and demand;
- a high level of engagement;
- well-structured meeting schedules.
Unlike generalist IT trade shows, Ready For IT prioritises the quality of interactions over the quantity of guests.
Decision-makers selected on the basis of identified projects
Each guest is pre-screened.
To take part, CIOs, CISO and CTOs provide details of:
- their current IT projects;
- their investment priorities;
- their decision-making timeframe.
The result: one-to-one meetings tailored to real needs, rather than passive monitoring.
You will meet decision-makers with the authority to make decisions and approve investments.
Projects already underway. Budgets already in place.
Ready does not bring together decision-makers who are merely passively monitoring the market.
They come with specific projects in mind and decisions currently under consideration..
At the 2026 event:
- more than 300 projects were submitted;
- more than 200 projects had an investment budget exceeding 50 K€;
- nearly 120 projects exceeded 100 K€.
The key point: more than 220 projects were expected to be launched within 6 to 12 months.
Decision-makers are in the active decision-making phase. They don’t just come to gather information. They come to compare, evaluate, and select partners capable of supporting them in their projects.
A snapshot of the economic landscape of French ETIs
The decision-makers attending Ready represent key strategic sectors*.
For you, this means: complex projects, high-stakes challenges, and real decision-making power.
*represented at the 2026 edition
A structured networking
The format is based on One to One meetings scheduled in advance.
You build your schedule based on:
- declared projects;
- targeted sectors;
- strategic profiles.
Each meeting is confirmed by both parties.
Why does this affect your event ROI?
Taking part in Ready is not about:
- waiting for visitors to come to your stand;
- handing out business cards left, right and centre;
- hoping for an uncertain follow-up.
It is about:
- meeting qualified decision-makers;
- building a concrete sales pipeline;
- engaging in in-depth discussions;
- speeding up the sales cycle.
Ready turns IT networking into measurable opportunities.
